This week’s episode of Fish Fry covers the world of embedded design open standards and modules, a new security IC, and the science behind swearing. Jerry Gipper (Executive Director at VITA) joins us to discuss how VITA evolved from a simple VMEbus users group to the unique collaboration between suppliers and users it is today. We’ll discuss the future of VME and VPX technology, and why open standards and modules are critical to the health and vitality of the embedded design ecosystem. Additionally, a recent research study at Keele University in Staffordshire, England contends that swearing can change your perception of pain and actually make you feel better. Finally, we take a look at how physically unclonable functions can help secure your next system design.

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Links for January 26, 2018

More information about VITA

More information about the Embedded Tech Trends Conference

Swearing Is Good for You: The Amazing Science of Bad Language

New Episode of Chalk Talk: Security ICs Deliver a Stronger Level of Protection

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Darrin Billerbeck, CEO – Lattice Semiconductor

Anupam Bakshi, CEO – Agnisys

Dave Kleidermacher, CTO – Green Hills Software

Robert Blake, CEO – Achronix

Jack Harding, CEO – eSilicon

Michiel Ligthart, COO – Verific

Adnan Hamid, CEO – Breker Technologies

Jeff Waters, VP and General Manager – Altera

Simon Davidmann, CEO – Imperas

Ted Miracco, CEO – SmartFlow Compliance Solutions

Jessica Gomez – Rogue Valley Microdevices

Shishpal Rawat, Chairman – Accellera Systems Initiative

Kevin Bromber, CEO – myDevices

Daniel Hansson, CEO – Verifyter

Mark Papermaster, CTO – AMD

David Fried, CTO – Coventor

Dr. Steven LeBoeuf, President – Valencell

David Dutton, CEO – Silvaco

Bob Niemiec, CEO – TwistThink

Allan Martinson, COO – Starship Technologies

Zhihong Liu, Chairman and CEO – ProPlus Solutions

Taher Madraswala, CEO and President – Open-Silicon>

Kapil Shankar, CEO and Director – AnDAPT

Dan Fox, CTO – Local Motors

Kim Rowe, Founder and CEO — RoweBots

Lawrence Cooke, Founder and CEO — NovaSolix

Gregg Recupero, CTO — Performance-IP

Alan Grau, CEO — Icon Labs

Carl Alberty, Vice President – Cirrus Logic

Maximilian Odendahl, CEO — Silexica

Finbarr Moynihan, General Manager — MediaTek

Sanjay Pillay, CEO — Austemper

Louis Parks, CEO – SecureRF

Harold Blomquist, CEO – Helix Semiconductor

Dale Dougherty and Sherry Huss, Co-Founders – Maker Faire

Mike Wisart, CEO – efabless

Chris Giovanniello, SVP and Co-Founder – Menlo Micro