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Nutella employed an algorithm to design its packaging

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that Ferrero felt fit with the hazelnut spread brand. It then created 7 million unique jars that were sold throughout Italy.

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featured blogs
May 21, 2025
The term "brassed off"'”an informal British idiom meaning annoyed, fed up, or unhappy'”reflects a kind of period-specific British vernacular that has faded in modern times...

featured paper

How Google and Intel use Calibre DesignEnhancer to reduce IR drop and improve reliability

Sponsored by Siemens Digital Industries Software

Through real-world examples from Intel and Google, we highlight how Calibre’s DesignEnhancer maximizes layout modifications while ensuring DRC compliance.

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featured chalk talk

High Power Charging Inlets
All major truck and bus OEMs will be launching electric vehicle platforms within the next few years and in order to keep pace with on-highway and off-highway EV innovation, our charging inlets must also provide the voltage, current and charging requirements needed for these vehicles. In this episode of Chalk Talk, Amelia Dalton and Drew Reetz from TE Connectivity investigate charging inlet design considerations for the next generation of industrial and commercial transportation, the differences between AC only charging and fast charge and high power charging inlets, and the benefits that TE Connectivity’s ICT high power charging inlets bring to these kinds of designs.
Aug 30, 2024
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