editor's blog
Subscribe Now

An Engineer’s Engineer

On the lighter side of things, ESC opened yesterday with a “fireside chat” with Apple co-founder Steve Wozniak, introduced as an engineer’s engineer (and if you don’t know who he is, “you’ve got issues.”)

What got spontaneous applause from the audience were simple populist pronouncements on:

  • Education. He’s clearly not a fan of our factory classrooms where “different” thinkers are herded back onto the duly designated path of “right” thinking, which is why he recommends OpCentral online learning.
  • Patent trolls. He specifically took a swipe at Paul Allen for making his money by amassing other people’s patents and then suing rather than using his energy actually to make something new.
  • Highly differentiated pay schemes. In Apple’s early days, he actually shared some of his own personal stock with a number of lower-level employees because he acknowledged that he couldn’t have been successful without them.

His repeated focus was clear: he’s passionate about figuring out how to do cool new things, and doing them better than anyone else.

Oh, and one other note, which actually serves as a cautionary tale. Unlike other high-end business personalities that might extol the virtues of their favorite wine or scotch or port or grappa or whatever the tipple of the month is, he lavished praise on Marie Callendar’s pea soup. While acknowledging that Anderson’s is good, he said Marie’s is better – but not at the Cupertino store, where it’s too watery. He makes a regular trip to a further-away edition because it’s nice and thick.

I just happened to pass by the Cupertino one the other day. It’s closed. Woe be to any of ye that dilute your soups…

Leave a Reply

featured blogs
Apr 26, 2024
LEGO ® is the world's most famous toy brand. The experience of playing with these toys has endured over the years because of the innumerable possibilities they allow us: from simple textbook models to wherever our imagination might take us. We have always been driven by ...
Apr 26, 2024
Biological-inspired developments result in LEDs that are 55% brighter, but 55% brighter than what?...
Apr 25, 2024
See how the UCIe protocol creates multi-die chips by connecting chiplets from different vendors and nodes, and learn about the role of IP and specifications.The post Want to Mix and Match Dies in a Single Package? UCIe Can Get You There appeared first on Chip Design....

featured video

How MediaTek Optimizes SI Design with Cadence Optimality Explorer and Clarity 3D Solver

Sponsored by Cadence Design Systems

In the era of 5G/6G communication, signal integrity (SI) design considerations are important in high-speed interface design. MediaTek’s design process usually relies on human intuition, but with Cadence’s Optimality Intelligent System Explorer and Clarity 3D Solver, they’ve increased design productivity by 75X. The Optimality Explorer’s AI technology not only improves productivity, but also provides helpful insights and answers.

Learn how MediaTek uses Cadence tools in SI design

featured paper

Designing Robust 5G Power Amplifiers for the Real World

Sponsored by Keysight

Simulating 5G power amplifier (PA) designs at the component and system levels with authentic modulation and high-fidelity behavioral models increases predictability, lowers risk, and shrinks schedules. Simulation software enables multi-technology layout and multi-domain analysis, evaluating the impacts of 5G PA design choices while delivering accurate results in a single virtual workspace. This application note delves into how authentic modulation enhances predictability and performance in 5G millimeter-wave systems.

Download now to revolutionize your design process.

featured chalk talk

Secure Authentication ICs for Disposable and Accessory Ecosystems
Sponsored by Mouser Electronics and Microchip
Secure authentication for disposable and accessory ecosystems is a critical element for many embedded systems today. In this episode of Chalk Talk, Amelia Dalton and Xavier Bignalet from Microchip discuss the benefits of Microchip’s Trust Platform design suite and how it can provide the security you need for your next embedded design. They investigate the value of symmetric authentication and asymmetric authentication and the roles that parasitic power and package size play in these kinds of designs.
Jul 21, 2023
32,206 views