industry news
Subscribe Now

Siemens and CELUS collaborate to empower SMBs with AI-powered PCB design

Collaboration aims to simplify PCB design with AI-driven automation, making advanced tools more accessible and affordable for engineers and small to medium-sized businesses

Siemens Digital Industries Software, a global leader in PCB electronic systems design, and CELUS, a pioneer in AI-powered electronic design automation solutions, today announced their collaboration to transform the PCB design landscape for small and medium-sized businesses (SMBs) and independent engineers.

This collaboration combines Siemens’ industry-leading PCB design expertise with CELUS’ innovative AI automation platform to create a powerful, user-friendly and cost-effective solution tailored to the real-world needs of engineers. The integration of CELUS’ AI-driven automation with Siemens’ next-generation PCB design solution aims to deliver a fully integrated design environment that accelerates design processes, minimizes errors and brings innovative products to market faster and more efficiently. 

Empowering engineers with advanced, accessible tools

Engineers and SMBs often face challenges such as tight budgets, limited resources, and the need to juggle multiple roles. Siemens EDA and the CELUS Design Platform are jointly addressing these pain points by simplifying complex PCB design tasks and reducing the time spent on repetitive processes through intelligent automation.

“At Siemens EDA, our mission is to enable innovation and make advanced design tools accessible to businesses of all sizes,” said AJ Incorvaia, senior vice president, Electronic Board Systems, Siemens Digital Industries Software. “Collaborating with CELUS allows us to combine our proven PCB design solutions with front-end, cutting-edge AI automation, providing engineers with the tools they need to innovate efficiently and compete effectively in today’s fast-paced market.”

Streamlining PCB design with AI automation

CELUS’ AI-powered platform automates routine design tasks, such as schematic generation and component selection, allowing engineers to focus on creativity and complex problem-solving. The integration with Siemens’ EDA tools ensures a seamless and flexible design experience, offering a new AI-powered block-level design interface.

“We are extremely excited to work with Siemens to bring our AI-driven automation to a wider audience,” said Tobias Pohl, CEO of CELUS. “This collaboration is about empowering engineers by simplifying their workflows, reducing errors and making advanced PCB design more accessible. Together, we’re leveling the playing field for SMBs and independent engineers.” 

Stay informed and visit Siemens at Electronica 2024

Engineers and businesses interested in learning more about the Siemens and CELUS collaboration and future solutions are invited to visit Siemens during Electronica 2024 in Munich from November 12-15, 2024. Engineers are invited to visit the Siemens EDA booth, Hall A3, Booth 561, where CELUS will host demo stations and deliver theatre presentations detailing how AI-driven automation can transform the PCB design process.

To learn more about how CELUS’ AI-powered platform transforms requirements into fully functional electronic solutions, visit http://www.celus.io, or visit the CELUS booth on Electronica 2024, in booth 111, Hall B4.

Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens’ software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today’s ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries. Siemens Digital Industries Software – Accelerating transformation.

Leave a Reply

featured blogs
Mar 20, 2025
I just started reading Elegant Universe by Brian Greene, and my mind has been well and truly boggled....

Libby's Lab

Arduino Portenta Environmental Monitoring Bundle

Sponsored by Mouser Electronics and Arduino

Join Libby and Demo in this episode of “Libby’s Lab” as they explore the Arduino Portenta Environmental Monitoring Bundle, available at Mouser.com! This bundle is perfect for engineers requiring environmental data such as temperature, humidity, and pressure. Designed for ease of use, the bundle is great for IoT, smart home, and industrial devices, and it includes WiFi and Bluetooth connectivity. Keep your circuits charged and your ideas sparking!

Click here for more information about Arduino Portenta Environmental Monitoring Bundle

featured chalk talk

Industrial Internet of Things
Sponsored by Mouser Electronics and CUI Inc.
In this episode of Chalk Talk, Amelia Dalton and Bruce Rose from CUI Inc explore power supply design concerns associated with IIoT applications. They investigate the roles that thermal conduction and convection play in these power supplies and the benefits that CUI Inc. power supplies bring to these kinds of designs.
Aug 16, 2024
50,943 views