LOUISVILLE, Colo. – May 27, 2011 – The rubber meets the road at the intersection of high-performance Systems-on-Chip design and the adoption of emerging technologies. Management Day at the 48th Design Automation Conference (DAC) provides engineering and business managers with essential information to make the right decisions at the intersection of business and technology.
“Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis to drive technical/business decision-making,” said Yervant Zorian, New Initiatives Chair. “Moving to new semiconductor technology nodes such as 22nm can significantly affect the choices of suppliers. The Management Day sessions were designed to create lively dialog and to provide decision criteria to guide managers towards optimum choices from a pool of alternative options for flows, methodologies and suppliers.”
Management Day at DAC 2011 is sponsored by Synopsys, Inc. (Nasdaq: SNPS). Two sessions will feature presentations by managers from independent device manufacturers (IDMs), fab-light ASIC providers, foundries, and fabless companies. Senior managers of today’s most complex nanometer SoCs will discuss the latest emerging solutions, along with their economic impact. A third panel session involves the presenters and the audience in an open brainstorming discussion on the impact of cloud computing in EDA.
The Management Day at the 48th DAC includes:
Session 1: Decision Making for Complex ICs, from 10:30am – 12:00pm in 32AB
Session Chair: Rich Valera, Needham & Co.
Moving to new semiconductor technology nodes for complex ICs can significantly affect the choices of design flow, methodologies and suppliers. This session will cover the challenges of complex chip design and present corresponding management decision criteria that allow managers to make the right choices from a pool of alternate options. This session feature presentations by managers representing independent device manufacturers (IDMs), fab-less ASIC providers, and fabless companies.
Speakers:
Sunil Shenoy,Vice President, Digital Enterprise Group, Intel Corp.
Kee Sup Kim,Vice President Design Technology, Samsung
Naveed Sherwani, President, Co-founder & CEO, Open-Silicon Inc.
Session 2: Trade-Offs and Choices for Emerging SOCs, from 2:00 – 4:00pm in 32AB
Session Chair: Brian Fuller, EE Times
Today’s emerging SOCs require multiple types of optimizations and the adoption of advanced solutions to meet stringent design requirements. Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis and technical/business decision-making by management. This session will feature senior managers of today’s most complex nanometer chips.
Speakers:
Philippe Magarshack – R&D Group Vice President & GM, ST Microelectronics
Kevork Kechichian – Vice President Engineering, Qualcomm CDMA Technologies
Robert Madge – Director, Design Enabled Manufacturing, Global Foundries
Magdy Abadir – Director Design Automation & Vendor Relations, Freescale Semiconductor
Session 3: Panel: Cloud Computing from 4:00 – 6:30pm in 33AB
This panel is preceded by a 30-minute tutorial on effective use of the cloud by Amazon’s Peter DeSantis.
Session Chair: Raul Camposano, Physware, Inc.
Session Organizer: Andreas Kuehlmann, Coverity, Inc.
Cloud computing is THE buzz word today in the software industry. So how and when will cloud computing affect EDA and IC design? Immediate concerns looming on the horizon are security, the transfer of large data sets, and licensing models. This panel, representing a broad set of design and EDA constituents, will examine cloud computing’s many implications for the IC design ecosystem.
Speakers:
Peter DeSantis, Amazon.com, Inc.
John Chilton, Synopsys, Inc.
John Bruggeman, Cadence Design Systems, Inc.
Greg Gottesman, Madrona Venture Group, Inc.
Mojy Chian, GLOBALFOUNDRIES
Carl Anderson, IBM Corp.
The 48th DAC, the premier conference devoted to design and design automation of electronic systems, will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011. Management Day takes place from 10:30 am until 6:30 pm on Tuesday, June 7, 2011. For additional details see www.dac.com
About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM’s Special Interest Group on Design
