Full Frontal Attack
War is invoked ad nauseum in the discussion of marketing. Partly because there are a lot of legitimate parallels. And partly because war reeks of testosterone and gives us a quick sharp adrenaline boost. This is in contrast to the cold, clammy, creepy feeling evoked by the word “marketing.” One influential book, “Marketing Warfare” by Ries and Trout, defines four kinds of marketing: offensive, defensive, flanking, and guerilla. Summarized, defensive is for the big guys that are too slow and dull to do anything innovative except use their oversized derrières to … Read More → "Full Frontal Attack"