— Widespread Presence, Broad Experience Make Allyanz an Ideal Partner —
HILLSBORO, OR — NOVEMBER 11, 2009 — Lattice Semiconductor (NASDAQ: LSCC) today announced that Allyanz Pty Ltd will represent Lattice and its full range of products in Australia and New Zealand.
“Allyanz is delighted to partner with Lattice throughout Australia and New Zealand,” said Daud Ally, General Manager of Allyanz. “Lattice is recognized worldwide as a leader in programmable logic. We look forward to working closely with Lattice to enable our valued customers to design with and take advantage of Lattice’s comprehensive portfolio of programmable logic solutions.”
“Lattice is excited that Allyanz is now our representative in Australia and New Zealand,” said Stacy Fender, Lattice’s Corporate Vice President of Sales. “With its expertise in the Australia-New Zealand electronics marketplace, a solid background in marketing differentiated semiconductor solutions and a focus on supporting customer design requirements, Allyanz is uniquely qualified to help Lattice expand its market share.”
About Allyanz
Allyanz Pty Ltd is a specialist supplier of electronic components and display solutions in Australia and New Zealand. Headquartered in Melbourne, Australia, Allyanz is partnered with a select group of industry leading manufacturers for semiconductors, passive components and display solutions.
Allyanz is focused on providing its customers with the applications engineering and design support they require, to encourage continued design innovation in the electronics marketplace across Australia and New Zealand.
For more information, visit www.allyanz.com.au
About Lattice Semiconductor
Lattice is the source for innovative FPGA, PLD, programmable Power Management and Clock Management solutions. For more information, visit www.latticesemi.com
