As engineers, it’s easy to get the feeling that your PCB is the center of the design universe. But, it’s important to remember that we are designing products, not just boards, and a product-centric design methodology is essential to creating the competitive products that customers demand. Product level virtual prototyping validates that your detailed design approach can support the product requirements. In this episode of Chalk Talk, Amelia Dalton and Bob Potock explore the concept of product-centric design with virtual prototyping and highlight how it differs from traditional, PCB-centric design.

Click the link below to download a free whitepaper entitled “Designing Products, Not Just Boards – The Shift to Product-Centric Design Processes “

Click the link below to watch a video entitled “Zuken – CR-8000: Design Products, Not Just Boards.”