DALLAS (January 18, 2012) /PRNewswire/ — Building from more than a decade of proven leadership in the wireless connectivity space, Texas Instruments Incorporated (TI) (NASDAQ: TXN) today unveiled the SimpleLink™ product family, the industry’s widest portfolio of easy-to-use wireless connectivity technologies for low-power, low-cost embedded applications. The SimpleLink family includes self-contained wireless processors, aimed at enabling easy integration with any embedded system.

The cornerstone offering in this new family is the new SimpleLink Wi-Fi® CC3000 product: an easy-to-implement Wi-Fi solution that will lead the charge in expanding the world’s Internet of Things. The SimpleLink Wi-Fi CC3000 is a self-contained 802.11 network processor, making it ideal for simple and quick addition of Internet connectivity to any embedded application. For full details on the SimpleLink Wi-Fi CC3000 and all SimpleLink products, visit http://ti.com/simplelink.

“The number of devices shipping with Wi-Fi inside is forecast to expand to 2.6 billion annually by 2016, as the Internet of Things becomes an even more prolific part of consumer lifestyles and business operations,” said Filomena Berardi, connectivity market analyst, IMS Research. “TI’s new SimpleLink Wi-Fi CC3000 solution will take advantage of the mature Wi-Fi infrastructure, providing the optimal level of integration necessary to help drive this Wi-Fi expansion. TI is well positioned to bring Wi-Fi to low-power embedded devices, and turn traditional products into connected, interactive services.”

SimpleLink Wi-Fi CC3000: Bringing ubiquitous Wi-Fi connectivity to traditional and non-traditional devices alike

The new SimpleLink Wi-Fi CC3000 leverages more than a decade of TI’s Wi-Fi experience to offer various benefits for the emerging Internet of Things. Features and benefits include:

Features	Benefits
Self-contained 802.11 network processor TCP, UDP and IP on chip Consumes 0.5% of the resources as compared to traditional Wi-Fi, with 6KB Flash, 3KB RAM software footprint Standard software APIs	Removes the need for networking “know-how” when connecting applications to the Internet Runs on any low-cost microcontroller (MCU), without need for an operating system Integrates within hours with any new or existing embedded application
Self-contained, RF-certified module	Allows for easy addition to the PCBwithout RF expertise Provides RF compliance for U.S., Canada and Europe (FCC, IC and ETSI)
Support for TI’s FirstTimeConfig technology	Facilitates easy pairing to 802.11 access point without the need of a display or user interface
Credible, proven solution with best-in-class range	Provides reliable coverage throughout the entire house, building or other area Ensures proven Wi-Fi interoperability
Turnkey development kit based on TI’sMSP430™ FRAM MCU, including forward compatibility with TI’s MCU portfolio	Enables quick start with TI E2E™ Web support and online documentation, including comprehensive porting guides and sample code

“We are thrilled to announce the SimpleLink family – including the SimpleLink Wi-Fi CC3000 solution – as a prime example of TI’s commitment to fuel the next wave of connected devices and the Internet of Things,” said Eran Sandhaus, general manager, emerging connectivity solutions, TI. “The addition of Internet connectivity to everyday consumer, home and office devices creates new value propositions for our customers, introducing ways to better control these devices and share information through the cloud. The SimpleLink Wi-Fi CC3000 solution provides developers with the quickest and easiest avenue to meet these opportunities by adding best-in-class 802.11 Internet connectivity to their designs.”

SimpleLink products: Answering the call for simplified connectivity integration
The new SimpleLink Wi-Fi CC3000 is only one member of the new SimpleLink family of products, which provides a comprehensive range of technologies for various end applications, and reiterates TI’s commitment to solving the challenges associated with the design and certification of connected devices. Requiring little-to-no RF expertise, SimpleLink products include self-contained software stacks, and come backed by TI and third-party tools and support. Today’s SimpleLink product family:

Technology	SimpleLink part number	Attributes
Wi-Fi	SimpleLink Wi-Fi CC3000 New part!	Easy-to-implement Wi-Fi solution that will lead the charge in expanding the world’s Internet of Things
ZigBee®	SimpleLink ZigBee CC2530ZNP	Simple, off-the-shelf ZigBee solution that does not require designers to learn the complexities of a full ZigBee stack
6LoWPAN	SimpleLink 6LoWPAN CC1180	Cost-effective, low-power, sub-1GHz RF network processor that provides 6LoWPAN functionality with minimal development effort
ANT™	SimpleLink ANTCC2570/71	RF network processors that implement the easy-to-use, power-efficient ANTprotocol, while keeping host MCUmemory requirements low

Tools, availability and pricing

SimpleLink Wi-Fi CC3000 modules are sampling now and released to production. The SimpleLink Wi-Fi CC3000 FRAM evaluation module kit (EMK) is available today through authorized distributors for $199. For ordering details, please visit http://ti.com/simplelink.

The SimpleLink ZigBee CC2530ZNP, SimpleLink 6LoWPAN CC1180 and SimpleLinkANT CC2570/71 solutions are all available today as well. Please visit the respective product pages for ordering details.

Find out more about TI’s wireless connectivity solutions

• TI’s SimpleLink product family, including application notes, development tools, and TI E2E support forum: www.ti.com/simplelink
• SimpleLink Wi-Fi CC3000 solution Wiki: www.ti.com/cc3000wiki
• TI’s wireless connectivity solutions: www.ti.com/wirelessconnectivity
• TI E2E low-power RF and wireless connectivity community: www.ti.com/lprf-forum

About TI’s wireless connectivity portfolio

TI provides the industry’s broadest portfolio of mature wireless connectivity solutions. With expertise in more than a dozen technologies, TI ensures customers the best-suited wireless connectivity for every type of application. TI’s product portfolio is complemented with the support and tools that customers and developers need to quickly and easily bring wirelessly connected designs to market. Visit the company’s Wireless Connectivity Portal for an overview of TI-supported technologies, the full product portfolio, and example use cases.

About Texas Instruments

Texas Instruments semiconductor innovations help 80,000 customers unlock the possibilities of the world as it could be – smarter, safer, greener, healthier and more fun. Our commitment to building a better future is ingrained in everything we do – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. This is just the beginning of our story. Learn more at www.ti.com.

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