editor's blog
Subscribe Now

A New Conference Fee Coming Your Way?

Go to any conference, and everything is sponsored. Lunch is sponsored. The coffee is sponsored. The Wifi is sponsored. The salad fork is sponsored (and the sponsor gets upset if you don’t know which one is the salad fork). Like banks, conference producers have found increasing ways of getting companies to offset the cost of doing business while giving them visibility in exchange. (OK, banks don’t give anything in exchange, they just take more money when they want it, so that’s probably an uncharitable comparison. Sorry guys….)

But today I saw a first: the restrooms had a sponsor.

What?? Does that mean that, without a sponsor we would be denied access to the bathroom? Or we’d be charged? (Call it “Pay per …” oh, nevermind) Is nothing sacred or free in this world? Is that a stupid question?

I asked around a bit, and we can all relax: things aren’t as dire as they appear. Turns out a company wanted to buy a sponsorship when none were left. So they found a creative tongue-in-cheek way to do it.

So you may continue to rest in peace.

Leave a Reply

featured blogs
Jul 17, 2025
Why do the links in Outlook emails always open in the Microsoft Edge web browser, even if you have another browser set as your default?...

Libby's Lab

Libby's Lab - Scopes out Littelfuse C&K Aerospace AeroSplice Connectors

Sponsored by Mouser Electronics and Littelfuse

Join Libby and Demo in this episode of “Libby’s Lab” as they explore the Littelfuse C&K Aerospace Aerosplice Connectors, available at Mouser.com! These connectors are ideal for high-reliability easy-to-use wire-to-wire connections in aerospace applications. Keep your circuits charged and your ideas sparking!

Click here for more information

featured paper

Maximize Power Efficiency in Embedded Applications with Agilex™ 5 E-Series FPGAs and SoCs Memory Solutions

Sponsored by Altera

Learn how Altera Agilex™ 5 FPGAs and SoCs deliver up to 1.9× lower system power than Zynq UltraScale+ without sacrificing performance. This white paper dives into real benchmark data, memory interface efficiency, and architectural advantages that make Agilex 5 the smart choice for embedded, vision, and AI edge applications. Optimize for power, performance, and design simplicity.

Click to read more

featured chalk talk

Advances in Solar Energy and Battery Technology
Sponsored by Mouser Electronics and onsemi
Passive components will play an important part in the next generation of solar and energy storage systems. In this episode of Chalk Talk, Amelia Dalton, Prasad Paruchuri from onsemi, Walter Fusto from Würth Elektronik explore trends, challenges and solutions in solar and energy storage systems. They also examine EMI considerations for energy storage systems, the benefits that battery management systems bring to these kinds of designs and how passive components can make all the difference in solar and energy storage systems.
Aug 13, 2024
54,795 views