Sofia / Munich, June 11, 2024 – Shelly Group AD (Ticker: SLYG / ISIN: BG1100003166) (“the Company” / “Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, revealed Shelly X – the brand new module system that ensures full compatibility and effortless management through the Shelly Smart Control app, and any third-party platforms.

The advanced Shelly X module, embodies a state-of-the-art embedded system, meticulously engineered with advanced cloud-enabled firmware that not only simplifies the development process, but also provides comprehensive monitoring and analytics of the devices through the Shelly platform. The module system enables effortless transition of the existing smart appliances to the Shelly X platform without modifying their current production processes or the hardware design.

Dimitar Dimitrov, founder and CEO of Shelly Group, says: “The creation of Shelly X is pushing the automation boundaries beyond the status quo. The Shelly X module allows appliance manufacturers and end-consumers to create smart devices, customized for their own needs, as well as to control the lighting, measure the power and electricity consumption, without additional coding. The implementation of Shelly X into the appliances, produced by various manufacturers, is already possible and we expect further integrations in the months to come.”

Wolfgang Kirsch, CEO of Shelly Group, adds: “With Shelly X we amplify the versatile nature of our IoT solutions. The new module system provides many business features with no additional expenses during the product’s lifetime. Our Wi-Fi, Bluetooth, CE & FCC certifications open the doors to any market, while our EU-based cloud operation secure the customers privacy.”

Customers can apply configurations created from the dev portal and rely on out of the box support of all Shelly device features, virtual components via UI, and add-on peripherals supported out of the box. There are no additional expenses due to Shelly’s hub-free design with local and peer-to-peer operation.

Shelly Cloud is free for all end consumers and businesses through the Shelly Smart control app, allowing users to enjoy enhanced home automation control and precise monitoring of their Shelly devices wherever they are with the Shelly Smart Control app, and upgrade with the premium version for enhanced control and statistics features.

Shelly X is supported by 100+ home & industrial management solutions, including Home Assistant, Homey, Samsung Smart Things, Amazon Alexa, Google Home, SCADA systems support over MQTT. Every user or manufacturer can accustom the devices to their own needs with scripting, offering completely independent scheduling without any hub or cloud connection and the execution of local actions.

Users can feel more than safe with the secure architecture design according to European Cyber Resilience Act (CRA) of Shelly X. The system is compliant with the personal data protection regulations according to GDPR and international cyber-security standards. With EU-based cloud operation and mutual TLS support the connectivity of the devices is more than secure.

Shelly Group AD is a technology holding company that stands for innovation through the development, manufacturing, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. Shelly Group AD has been listed on the Bulgarian Stock Exchange since December 2016 and in the Prime Standard of the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.