industry news
Subscribe Now

Avnet and Xilinx Expand Global Channel Relationship

PHOENIX—April 20, 2017—Avnet (NYSE: AVT), a leading global technology distributor, and Xilinx, Inc., the leading provider of All Programmable products, today announced a renewed commitment to their successful Primary Global Channel relationship of 31 consecutive years and wider distribution of Xilinx’s All Programmable products. The expansion of the relationship includes additional investment in technical selling resources worldwide; an entry into Avnet’s design and supply chain ecosystem; plus access to Avnet’s EMEA-based specialist semiconductor distribution arm, EBV Elektronik – all of which strengthen the long-standing relationship. 

The mutual renewal and deepened relationship with Avnet, which now spans 31 of the 33 years Xilinx has been in business, is underscored by these new benefits for customers: 

  • Additional resource investment and customer solution provisioning
  • Significantly more technical resources across all of Avnet’s global regions
  • Two-channel distribution strategy to compete effectively against other programmable logic architectures in EMEA
  • Full access to Avnet’s design chain and supply chain ecosystem – Hackster.ioPremier Farnell, and MakerSource – to identify new customer types, understand their requirements, and provide Xilinx and Avnet high-value solutions across the entrepreneur to enterprise market continuum
  • Pair Xilinx products and solutions with Avnet’s other leading supplier partner product portfolios creating even higher value and more comprehensive solutions offerings for customers with earlier entry into the design process
  • New access to Avnet’s demand generation powerhouse EBV business

“This announcement demonstrates the strength of Avnet’s commitment to our partnership with Xilinx, and to our global customers, by providing the resources they need to accelerate time-to-market and move new designs seamlessly from prototype through to volume production,” said Avnet CEO William Amelio. “The unprecedented relationship between Avnet and Xilinx continues to set the industry standard for truly synergistic technical collaboration and first-class customer support. We help customers around the world guide today’s ideas into tomorrow’s technology.”

“We value the long-standing relationship with Avnet and the critical role they have played in deploying Xilinx technology across a wide range of markets. The expansion of our global partnership is a testament of our long-term commitment, enabling a deeper engagement between our companies and our customers,” said Krishna Rangasayee, executive vice president of global sales at Xilinx. “The addition of EBV is strategic to our business growth, and the significant investment in resources across the geographies will enable more customers to realize the full potential and unique capabilities of Xilinx products.”

Beginning July 1, 2017, the EBV Elektronik line card will be expanded to sell and support Xilinx solutions to diverse customers in fast-growing market segments including: artificial intelligence, autonomous vehicles, cloud computing, embedded vision, Industrial Internet of Things (IIoT) and 5G. Avnet Silica, also based in EMEA, will continue to distribute Xilinx solutions, furthering the benefits for Avnet’s customers.

Xilinx is the world’s leading provider of programmable platforms, with nearly 51 percent market segment share* and $2.31 billion in revenues in calendar year 2016. EBV Elektronik, Europe’s leading semiconductor distribution specialist, operates across 64 offices in 29 countries throughout Europe as well as in Israel and South Africa. EBV maintains a staff of 263 technical sales specialists and 128 continuously trained application engineers.

“We are seeing a growing number of customers choosing to deploy hardware and software ‘all programmable’ technology to create highly differentiated and flexible systems, with significant advantages in performance, power, and connectivity. Applications span an increasingly wide range of intelligent edge-to-cloud applications,” said Slobodan Puljarevic, president, EBV Elektronik. “At the same time, continued supplier consolidation is leaving gaps in regional technology ecosystems, sometimes limiting customers’ component options. We now have the opportunity to ensure that our programmable logic and SoC customer base has access to Xilinx’s industry-leading All Programmable product portfolio.” 

For more information on the full portfolio of Xilinx products and solutions available from Avnet, click here. Visit www.zedboard.orgfor documentation, reference designs and training material for Zynq MPSoC and SOC-based kits, including ZedBoard, MicroZed, PicoZed™ and UltraZed.

Leave a Reply

featured blogs
Apr 25, 2024
Structures in Allegro X layout editors let you create reusable building blocks for your PCBs, saving you time and ensuring consistency. What are Structures? Structures are pre-defined groups of design objects, such as vias, connecting lines (clines), and shapes. You can combi...
Apr 25, 2024
See how the UCIe protocol creates multi-die chips by connecting chiplets from different vendors and nodes, and learn about the role of IP and specifications.The post Want to Mix and Match Dies in a Single Package? UCIe Can Get You There appeared first on Chip Design....
Apr 18, 2024
Are you ready for a revolution in robotic technology (as opposed to a robotic revolution, of course)?...

featured video

How MediaTek Optimizes SI Design with Cadence Optimality Explorer and Clarity 3D Solver

Sponsored by Cadence Design Systems

In the era of 5G/6G communication, signal integrity (SI) design considerations are important in high-speed interface design. MediaTek’s design process usually relies on human intuition, but with Cadence’s Optimality Intelligent System Explorer and Clarity 3D Solver, they’ve increased design productivity by 75X. The Optimality Explorer’s AI technology not only improves productivity, but also provides helpful insights and answers.

Learn how MediaTek uses Cadence tools in SI design

featured paper

Designing Robust 5G Power Amplifiers for the Real World

Sponsored by Keysight

Simulating 5G power amplifier (PA) designs at the component and system levels with authentic modulation and high-fidelity behavioral models increases predictability, lowers risk, and shrinks schedules. Simulation software enables multi-technology layout and multi-domain analysis, evaluating the impacts of 5G PA design choices while delivering accurate results in a single virtual workspace. This application note delves into how authentic modulation enhances predictability and performance in 5G millimeter-wave systems.

Download now to revolutionize your design process.

featured chalk talk

Extend Coin Cell Battery Life with Nexperia’s Battery Life Booster
Sponsored by Mouser Electronics and Nexperia
In this episode of Chalk Talk, Amelia Dalton and Tom Wolf from Nexperia examine how Nexperia’s Battery Life Booster ICs can not only extend coin cell battery life, but also increase the available power of these batteries and reduce battery overall waste. They also investigate the role that adaptive power optimization plays in these ICs and how you can get started using a Nexperia Battery Life Booster IC in your next design.  
Mar 22, 2024
4,850 views